Fujairah, one of the seven emirates that constitute the United Arab Emirates, lies on the eastern coast of the Arabian Peninsula, alongside the Indian Ocean and thus outside the Gulf. With a stunning setting of wide sandy beaches set against a backdrop of the rugged Haijar Mountains, Fujairah is an emirate of contrasts, attracting slowly a growing number of visitors, especially those in search of a different kind of "sun, sea and sand" vacation. Thanks to its strategic location at the crossroads between east and west, Fujairah experienced considerable development in recent years. Today, the emirate enjoys a bustling economy due to its natural resources, strong industrial and commercial base, as well as a thriving sea port and free trade zone. International investments are now seeing the building of luxury hotels and associated tourism facilities. Careful planning ensures the preservation and protection of the town's rich cultural heritage and natural beauty. Despite several new luxury hotels and resorts along the picturesque coastline, the charm and tranquility, which characterized the town in times gone by, remain largely unchanged.
Fujairah's Diving Centers are able to offer diving excursions to beginners and experienced divers. The beautiful deep-sea marine life and the alluring warm temperature of the water make diving here a popular sport.
Pottery and rugs and may be of interest. Electronics and cameras are considered good buys. Main shopping areas are the Dana Plaza, 3 miles from the port, and the Fujairah Trade Centre, 6 miles away. Bargaining is normal in the souqs and most small shops; larger establishments and department stores have fixed prices.
The local currency is the dirham.